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The stuff no one tells you about websites.

Practical guidance on web design, branding, marketing and getting found by search and AI, written for the people who run the business, not the agency.

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A dark 3D network of connected nodes with a single node glowing teal, standing out from the restAI & Search

How to get your business recommended by AI

How clear, crawlable content, consistent business information and credible evidence can improve your chances of appearing in AI-assisted search and recommendations.

6 min read
A glowing teal brand identity card surrounded by dark typography, colour and layout elementsBranding

Small business branding: what do you actually need?

What does small business branding actually include? A practical guide to logos, colours, typography, imagery and creating a consistent brand.

8 min read
A balance scale in the dark weighing a single glowing teal orb in one panWeb Design

How much should a small business website cost in the UK?

What should a small-business website cost in the UK in 2026? Compare real price ranges and the ongoing costs that appear after launch.

6 min read
A glowing teal map location pin standing out among dimmer pins on dark terrainMarketing

Local SEO: how to get your business found on Google

A practical UK local SEO guide covering Google Business Profile, reviews, website structure and the same foundations that support AI discovery.

5 min read
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If your current website does not reflect the quality of your business, fix that next.

Your next client will Google you before they call you. Make sure what they find matches the business you have built.

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