Questions, answered clearly.

Yes. That is what the audit service is for. It is designed for businesses with an existing site and their own developer or agency, and the report is written to be handed straight to them.

The website audit is £499 and the e-commerce store audit is £899, both fixed fee and fixed scope, invoiced before work starts. A free mini audit covering your homepage and one page is available in two business days. Prices shown are the total payable.

The website audit covers eight sections: performance, findability, AI and agent readiness, accessibility, security, conversion, compliance and disclosures, and measurement. The e-commerce audit includes all eight and adds four more: product and collection pages, cart and checkout, product data and shopping surfaces, and distance-selling requirements.

Yes. Start a Studio Care or Premium Care plan within 30 days of receiving your report and we credit the fee in full against your plan. On Essential Care the credit is capped at three months of your plan fee, because Essential does not include the SEO work or the AI-readiness foundation that a good part of your report will point at. The 30-day window exists because the report is a snapshot of your site on the day it was checked. An audit is included with every Care plan regardless.

No. The report does not recommend Pellmark and contains no links to our services. Our commercial interest and the credit are set out on the audit pages and repeated inside every report. We send one follow-up email after the debrief, and if you do not reply you will not hear from us again unless you ask.

Yes. A real store audit is published on this site, redacted: the twelve categories it rated, five of its 43 findings in full with the evidence and the severity ratings, and one item we published as an open question rather than a finding, because we could not verify it without placing a test order.

Audit clients are anonymised by default. We publish findings, not names. Nobody wants their defects public, and discretion is part of what you are paying for. Our website builds are named because a finished site is something a client is pleased with. An audit is the opposite kind of document.

No. We check your site against what published UK requirements ask for and show you where it does not match. We are not lawyers, and the report is written so that you can hand it to one.

It comes with a Care plan, and the plan costs the same whether we build your site or not. Your first month of a managed plan activates the build along with hosting, security, and change handling. There is no separate build fee. Most UK web design agencies charge £3,000–£5,000 to build a website, then £150–£300 per month to maintain it. Pellmark builds at no upfront cost and includes the same level of ongoing service in your managed plan from £79 per month. Based on published UK agency pricing.

There is no hidden catch. We build your website for free and manage it from £79/month. The pricing, inclusions, and exclusions are all published on this site. You can cancel anytime with 30 days’ notice, your site is taken offline at the end of the period, no penalty. We keep clients because the service is excellent, not because they are locked in.

Your first month activates your managed service, hosting, security, and support, and starts your build. The build itself is at no charge. You review the complete site on a private preview link before anything goes live, and one round of revisions is included. This is how we make sure we only invest the studio team’s time building for clients who are serious about using the service.

No. Every Pellmark website is designed around your business, your industry, your services, your brand direction. We use refined processes and modern tools to deliver quickly, but the design is custom. Look at our portfolio, every site is different.

Up to 8 pages, each with up to 6 content sections. Professional copywriting based on your brief. Industry-appropriate imagery and visual direction. Full mobile responsiveness. One custom contact or enquiry form. One CRM or email platform integration on Studio Care and Premium Care. Hosting, SSL, and security from day one. Domain registration (one domain included). One round of revisions before going live.

Additional pages beyond 8 are £30 each. Additional forms beyond the first are £30 each. Additional integrations are £50 each. Rush delivery (72 hours instead of 7 days) is £99. Additional revision rounds are £75 each. All extras are quoted and confirmed before work begins.

Yes. If you are on Studio Care or Premium Care, simple e-commerce (up to 10 products with Stripe checkout) is included in your build at no extra cost. On Essential Care, it is available as a one-time setup fee of £99–£149. For larger shops with a cart and multiple products (11–50 items), we integrate Snipcart for a one-time £499 setup. For full product catalogues with complex sizing or colour variants (51+ products), we build a custom storefront connected to Shopify for £799. Platform subscriptions are paid by you directly to the provider, we never mark them up. Product changes are managed through your care plan change requests, and a dedicated e-commerce management add-on is available if your product catalogue needs frequent updates.

Standard delivery is 7 days from the point we receive your completed brief. Rush delivery within 72 hours is available for a £99 surcharge, subject to current capacity. Larger or more complex projects are scoped individually and we confirm the timeline before starting.

We built our own production system, Anvil. It carries your brief through design, build, measurement and staging: around thirty automated checks before release covering code correctness, accessibility, performance, structure and metadata. Every Pellmark-delivered live surface must achieve Google PageSpeed Insights Performance of at least 95 on both mobile and desktop at launch or handover before release, and a founder reviews the staged build before anything reaches you. Seven days is what is left once the repetitive part of building a website is handled by the system rather than done again from scratch. There is more on our technology page.

Yes. We rebuild it from scratch with the build included at no charge. You get a modern, mobile-responsive, professionally designed site, and you can compare it to your current one on the staging preview before going live.

Essential Care at £79/month: hosting, SSL, security monitoring, up to 5 change requests per month, with a 3 business day response and 8 business day completion target. Studio Care at £149/month: everything in Essential Care, up to 12 change requests, with a 2 business day response and 5 business day completion target, plus one CRM or email integration, simple e-commerce, basic on-page SEO, and AI-search readiness, plus priority support. Premium Care at £249/month: everything in Studio Care, up to 25 change requests, with a 1 business day response and 3 business day completion target, plus full on-page SEO optimisation and your AI presence managed monthly, plus a dedicated account contact and signed monthly check-in. Blog post publishing is included on all plans.

Yes. Every plan can be paid annually in advance with two months free: Essential Care £790, Studio Care £1,490, Premium Care £2,490 per year. Annual fees are paid in advance and are non-refundable; if you cancel, your service continues to the end of the paid period and does not renew. Prices shown are the total payable.

A change request is a single, clearly defined edit, updating a phone number, swapping an image, changing a paragraph of text, adding a testimonial, updating opening hours. Each discrete edit counts as one request. If you send multiple edits in one message, each one counts separately.

Over-allowance changes are billed as a £49 5-change pack, the same flat rate across every tier. If you consistently need more than your plan includes, upgrading to the next tier is usually more cost-effective.

Yes. Upgrade anytime, it takes effect immediately with the difference pro-rated for the current billing cycle. Downgrade with 30 days’ notice, subject to a minimum 2-month period on your current plan.

No. Your monthly plan fee is the only recurring Pellmark cost for a standard site. Over-allowance changes are billed as a £49 5-change pack. New pages are £50 each. Blog publishing is included when you provide the content. If your site includes e-commerce, the platform subscription (Snipcart or Shopify) is paid by you directly at their published rates, we do not mark up third-party costs. Everything is transparent and quoted before work begins. Prices shown are the total payable.

Yes. Blog post publishing is included on all plans at no extra charge, up to 8 posts per month. You provide the title, body text with subheadings, a meta description, and an image, and we publish it to your site. This does not count against your change request allowance.

Yes, as a paid add-on. We write the post based on a topic or brief, source imagery, and publish, from £40 per post, or £199/month for 4 fully written posts.

Yes. New pages can be added at any time for £50 per page, regardless of which plan you are on.

Essential Care covers fully managed hosting, SSL, security monitoring, and up to 5 change requests per month with a 3 business day response and 8 business day completion target. The price funds a studio team ready to handle every change after launch, plus the operational backbone behind every site, hosting, security, and ongoing care. The right tier is set by change cadence and response time, not by site size.

Your site is fully managed from day one. Submit change requests when you need something updated, we process them within the turnaround time for your plan. Blog posts are published when you send us the content. Hosting, security, and SSL are handled. You never need to touch a dashboard or manage anything yourself.

No, and that is the point. You never touch a dashboard, never drag a block, never troubleshoot a layout. You tell us what you need changed, and we handle it. Complete quality control, zero effort from you.

Yes. Cancel anytime, we take the site offline at no cost. If you want to take the source code and host the site yourself, an optional handover package is available from £499 depending on site size. Once self-hosted, Pellmark is no longer responsible for the site and you lose access to the managed revision service.

Pellmark retains ownership of the website design, code, and underlying system. You receive a licence to use the website as part of your active plan. You own all content you supply (text, images, logos). If you take the optional code handover package, ownership of the code, copyright, and intellectual property transfers fully to your business.

No. All plans are monthly rolling. Cancel anytime with 30 days’ notice. We keep clients because the service is worth keeping, not because a contract says they have to stay.

Cancel anytime with 30 days’ notice. Your site is taken offline at the end of the notice period at no cost. No penalty, no exit fee.

The free build is available once per business. If you want to return to the same site within 90 days of your plan ending, a reactivation fee of £199–£299 applies (sliding by site complexity), covering hosting reinstatement, security checks, and any required updates. After 90 days, the archive is deleted and any later website is a new project at the pricing then in effect.

If you want a complete rebuild (new design, new copy, fresh structure) rather than reactivating your existing build, this is a new build charged at the standard build pricing: £30 per page (minimum £200, payable upfront before work begins). Managed plan service then resumes on your chosen tier.

Yes. We first inspect the current site, confirm the scope and provide a written quote. The IP that transferred with the handover remains with you.

Yes. Every site is designed mobile-first and tested across devices before delivery. Most of your visitors browse on their phones, the site is built for that reality.

We build with search visibility in mind, proper meta tags, heading structure, fast loading, image optimisation, and clean code. SEO results take time, but the technical foundation will be strong. Blog publishing (included on all plans) also supports ongoing search visibility.

Pellmark builds on modern web frameworks chosen for the job. The standard build is React and Next.js, served from Cloudflare’s edge network, with Astro as an alternative for lightweight brochure sites. We do not build on WordPress, Wix, Squarespace, or any other platform you have to maintain. The result is a site that loads faster, scores higher on Google PageSpeed, and requires no plugin updates or maintenance from your side.

We integrate with HubSpot, Salesforce, ActiveCampaign, Mailchimp, Pipedrive, and virtually any modern CRM or marketing platform that provides a forms API. One integration is included in the build on Studio Care and Premium Care. Additional integrations are £50 each.

Yes. If your booking platform (Calendly, Acuity, Fresha, Cliniko, or similar) supports an embed or external link, we integrate it into the site design. This counts as an integration, one is included in the build on Studio Care and Premium Care, additional integrations are £50 each.

Our default analytics set no cookies, so most sites launch without a consent banner (see the next answer). If you ask us to add tracking that requires consent, we set it up correctly. Either way, the site complies with UK data protection requirements, and privacy policy and terms pages are included in the build structure.

Privacy-first analytics is included on every plan. You see your visitors, where they come from, and what they enquire about, without cookies and without a consent banner, because the analytics we use by default do not set cookies. A banner only becomes relevant if you ask us to add tracking that requires one, such as Google Analytics or advertising pixels, and we set it up correctly if you do.

Yes. Google Business Profile setup, where none exists, or optimisation of your existing profile, is included once at onboarding on every plan, once you grant access. On Studio Care and Premium Care, your profile is also kept in sync with your site as part of the AI-search readiness those plans include. On Premium Care, profile management extends across platforms as part of the managed AI presence.

On Studio Care and Premium Care, yes. Those plans include the structured data, metadata, and tool definitions that AI search and assistants need to find, describe, and act on your business. Premium Care adds a managed monthly service on top: reporting on how the major AI assistants describe your business, ongoing AI search optimisation, and cross-platform business profile management. Essential Care covers the managed website itself; if AI search matters to your business, Studio Care is the right starting tier. The full explanation is on our AI-readiness page.

Every Pellmark-delivered live surface must achieve Google PageSpeed Insights Performance of at least 95 on both mobile and desktop at launch or handover before release. That is a launch-blocking acceptance floor for the tested release state, not a promise that later client changes, third-party services, post-handover changes, or other external factors can never affect a live score.

Every month, Pellmark selects one business to receive 12 months of Premium Care at no charge: Premium Care at £249 per month for 12 months (£2,988), plus a complete website build at no cost. The plan covers fully managed hosting, security, up to 25 change requests per month with a 1 business day response and 3 business day completion target, and blog publishing.

Follow Pellmark on every social media platform (Instagram, LinkedIn, X, and TikTok), and complete the entry form on the website with your business details and your story. That is it, one action plus a brief form.

Businesses operating in the United Kingdom that are new to Pellmark. Current and former Pellmark clients, and businesses whose website was produced or is hosted by Pellmark (including through an agency partner), are not eligible. The person entering must be authorised to act for the business. The full selection terms are published in our Terms of Use.

Partly. Every month we shortlist the entries that are eligible and where a free professional website would genuinely help. The winner is then drawn at random from that shortlist, so every qualifying business has the same chance. Entry is always free.

A complete website build at no cost (up to 8 pages, same specification as paid clients) plus the Premium Care plan (£249 per month for 12 months) at no charge. That includes fully managed hosting, SSL, security, up to 25 change requests per month with a 1 business day response and 3 business day completion target, dedicated account contact, and blog publishing.

From month 13, the winner transitions to whichever paid plan they choose, Essential Care, Studio Care, or Premium Care. If they choose not to continue, standard cancellation terms apply.

Yes. Winners agree to allow Pellmark to feature their business and the resulting website in marketing and case studies, and to provide a short video or written testimonial at three months and again at twelve months. All winners are publicly named at the time of selection. If any of this would not be a good fit, the standard managed plans are available without these conditions.

No. All winners are publicly named at the time of selection. The free build is partially funded by the marketing and case study value of the work, so public attribution is part of the offer. If you would prefer to remain anonymous, the standard managed plans are the right route.

Absolutely. If you are not selected, you are welcome to enter afresh the following month. And you do not need to wait, you can get started with a paid plan at any time. We build your website for free and manage everything from £79/month.