Industry
Elegant websites that match the quality of your treatments.
Your treatments are visual. Your results speak for themselves. Your website should do the same, with the kind of presentation that makes a new client feel confident before they have even walked through the door. Pellmark builds and manages websites for beauty and aesthetics businesses.
Why It Matters
Your Instagram is not a website.
Many beauty and aesthetics businesses rely on Instagram as their primary online presence. It works, until a potential client wants to see a full treatment menu, understand your pricing, or book an appointment without sending a DM and waiting for a reply.
A professional website gives you a space you control. It displays your full treatment list, integrates online booking, shows your gallery and testimonials in a format designed for conversion, and appears in Google search results when someone types "beauty salon near me" or "lip filler [town]."
Your Instagram feeds people in. Your website converts them into bookings.
Our Approach
Brand-led design that reflects the quality of your work.
Beauty businesses are intensely visual. The website needs to feel like a natural extension of your brand, not a generic template with your logo dropped in.
We design around your existing visual identity: your colour palette, your photography style, your atmosphere. If you do not have a defined brand yet, we build one as part of the website project, colour direction, typography, and a visual identity that works across your site, social media, and printed materials.
Treatment pages are structured individually so clients can find exactly what they are looking for. Online booking is integrated with the platforms beauty businesses actually use, Fresha, Timely, Booksy, or similar. Gift voucher sections and seasonal promotions are built in where needed. And the site is designed mobile-first, because the vast majority of beauty clients browse and book from their phone.
What we build for your industry
Enquiry forms are included on every plan. Third-party integrations (booking, donations, CRM, ATS, reviews) and on-page SEO are included on Studio Care and Premium Care plans.
In practice
What this looks like in practice
An aesthetics clinic in Birmingham had been using Instagram as its only online presence for two years. No website, no booking system beyond DMs, no way for new clients to see the full treatment menu. We built a website at no charge, elegant, brand-matched design, individual treatment pages, Fresha booking integration, before-and-after gallery, and local SEO targeting. The founder said the biggest change was not having to manually reply to booking enquiries at midnight, clients could see everything and book themselves.
Beauty FAQ
Yes. We integrate with the booking platforms most beauty businesses already use, Fresha, Timely, Booksy, and similar. Clients can view availability and book without leaving your site.
We can build a gift voucher section that links to your voucher provider or booking platform. If you use a system like Fresha that supports online voucher sales, we integrate it directly. If not, we create a clean enquiry or purchase flow.
Ready for a website as elegant as your work?
Your next client will Google you before they call you. Make sure what they find matches the business you have built.
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