Website Audit
An audit you can hand to your own developer.
A fixed-price, independent review of your website. Eight sections, every finding located and evidenced, and a ranked list of what to fix first. Written to be acted on by whoever maintains your site, including when that is not us.
Who This Is For
You already have a website and someone who looks after it.
You are not starting from nothing. You have a site, you have a developer or an agency or a person in the office who handles it, and you have a suspicion that it is not working as well as it should.
What you do not have is a clear, ordered answer to what is actually wrong and what to do first.
That is the job of this audit. It is designed to end in a report you can hand over, not in a proposal.
Most website audits in this market are the first step of a sales process. This one is built to be the product. Section seven sets out our commercial interest so you can judge that for yourself.
Start Here
A free mini audit, in two business days.
Before you spend anything, we will look at your homepage and one page of your choosing, and send you a two-page report.
- Five scores: performance, findability, accessibility, AI readiness, and trust and compliance signals
- Five findings, each one named, located, and checkable by you in ten minutes on your own site
- One thing your site is already doing well
- A plain statement of what the mini audit did not cover
- One line on the full audit and what it costs
You verify every finding yourself, on your own property, without taking our word for anything. That is the point of it. A free audit you have to take on trust is worth nothing.
A person runs it and a person writes it. Not a scanner emailing you an export.
No call required. No obligation. We send the report and one short follow-up email. If you do not reply to it you will not hear from us again unless you ask, and you are not added to any mailing list. Your confirmation email gives you the date your report will arrive, so you know before we start rather than hoping afterwards.
Request a free mini auditThe Audit
Eight sections. Every finding located, measured, and ranked.
Three of these appear in almost every audit on the market. Five rarely appear in any of them.
Performance
Lighthouse across all four categories, mobile and desktop, plus Core Web Vitals measured against the published thresholds. Every oversized asset, render-blocking script and third-party widget identified by name and by the time it adds.
Findability
Indexation, crawlability, redirects, titles and headings, internal linking, structured data, and local search consistency. What search engines can find, and what they are quietly ignoring.
AI and agent readiness
Whether your site can be read and acted on by AI assistants at all: structured data, llms.txt, AI crawler rules, machine-readable content, and whether your enquiry and booking actions are reachable. Many sites block crawlers they would rather allow, through a plugin default nobody chose.
Accessibility
An expert review against WCAG 2.2 AA. Automated scanning, then the part that finds the real problems: keyboard-only navigation of every primary journey, focus visibility, contrast measurement, form labelling, and a screen-reader check.
Security and resilience
Certificates, security headers, cookie flags, component versions and admin exposure. We also check your email authentication records, which sit next to the website rather than in it, but a business whose email can be spoofed usually wants to know.
Conversion and journey
Your primary journeys walked end to end, on a real phone. Where the path from arriving to enquiring breaks, how many actions it takes, and which forms ask for more than they need.
Compliance and disclosures
Whether your cookie banner does what it says before it says it, whether your company details meet the disclosure requirements that apply to UK business websites, and whether your policy pages describe what your site actually does. We check your site against what published requirements ask for. We are not lawyers and this is not legal advice.
Measurement
Whether your analytics are recording what you think they are, whether conversions are defined at all, and whether the numbers you make decisions on can bear the weight.
Sections three, four, five, seven and eight are the ones almost nobody includes. They are usually where most of the findings are.
The Deliverable
A document written to be used, not filed.
- A one-page executive summary. The three things that matter, in plain language. If you read nothing else, you will still act correctly.
- A scorecard for each of the eight sections, with the method stated so the numbers can be checked.
- Every finding located. Not “your images are too large” but which images, on which page, at what size, and what that adds to the load.
- A ranked priority list. What to fix first, judged on impact against effort.
- An appendix of raw measurements, so your developer can reproduce every number in the report without taking our word for it.
- A 30-minute call once you have read it, so the person who has to do the work can ask questions.
Diagnostic Work
We publish an audit in full.
One of our audits is published in its entirety, anonymised: forty-three findings across twelve rated categories, the evidence behind each one, and one item we entered as an open question because we could not verify it without placing a test order. If you are considering paying us to audit your site, you should be able to read one first.
Audit clients are anonymised by default. We publish findings, not names. Nobody wants their defects public, and discretion is part of what they are paying for. Our build work is named, because a finished site is something a client is pleased with. An audit is the opposite kind of document.
A direct-to-consumer fashion label, three years trading, on a storefront that had not materially changed in fifteen months.
Read the full audit →Price
£499. Fixed fee, fixed scope, no variable pricing.
£499 covers up to five pages, all eight sections, the full written report, and the debrief call. There is no per-page pricing and no scope negotiation. Prices shown are the total payable.
If you decide you would rather we took the site on
Start a Studio Care or Premium Care plan within 30 days of receiving your report and we credit the audit fee in full against your plan.
On Essential Care the credit is capped at three months of your plan fee. Essential does not include the SEO work or the AI-readiness foundation, and a good part of your report will point at both, so it is the one tier where the plan cannot act on much of what we found.
The 30-day window exists because the report is a snapshot of your site on the day we checked it. Acting on a current report is the point.
Care plan clients receive an audit as part of their plan regardless.
Buying an audit puts you under no obligation to do anything else. It is designed to be handed to your own developer.
Why Us, And Our Interest In It
We build websites. That is why the audit is useful, and it is also something you should know.
This is not a new service line assembled from a checklist. The method behind it comes from audits we have already run, and so do the eight sections, the severity ratings, the ranked priority list and the report structure: full route-set architecture reviews, performance and Core Web Vitals passes, WCAG 2.2 AA reviews with manual keyboard and screen-reader testing, and compliance and claims reviews. Some were paid. Some were done at no charge before this pricing existed. Each one produced a document somebody acted on.
We do not name them. Audit clients are anonymised by default. We publish findings, not names. Nobody wants their defects public, and discretion is part of what you are paying for. Our website builds are named, because a finished site is something a client is pleased with; an audit is the opposite kind of document, and the two are treated differently on purpose.
We also check our own audits, and we say when they were wrong. The most recent store audit went through three versions before it was fit to send. The second corrected four findings from the first, including one recommendation that would have pushed a wrong measurement into production if anyone had acted on it. An audit nobody has reviewed against itself is an opinion with a scorecard attached. Every report also carries a section listing what we could not verify and why, because a finding you cannot prove is an open question, not a conclusion.
You can read one. A full redacted store audit is published in full: 43 findings, the evidence, the severity ratings and the priority order. It is an e-commerce audit rather than a website one, so four of its sections do not apply here, but the method, the ratings and the report structure are identical. Read the audit in full →
A person runs your audit and a person writes your report. We use the same measurement tools any competent auditor uses. That is not the differentiator, and we are not going to pretend otherwise. What you are paying for is the judgement about which of those measurements matters for your business, plus the work no scanner can do at all: keyboard-only navigation, a real phone, a real checkout, a read of your policy pages.
Now the part you should know before you read a word of our recommendations.
Pellmark builds and manages websites and sells monthly care plans. If you start a care plan within 30 days of your report, we credit the audit fee against it. That is a commercial interest, and here is how we fence it:
- The report does not recommend us. It names what is wrong and what to do about it.
- There are no links to our services inside it, and no conclusion that you need a rebuild.
- If you want us to carry out any of the work, you raise it, and it is a separate conversation.
That paragraph appears in every report we send, not only on this page.
We run the same checks on this site that we run on yours. Ask, and we will send you our own results alongside your report.
Before You Book
The practical details, in one place.
A page that audits other people’s pre-contract information had better publish its own.
- Payment
- We invoice you for the full £499 before the audit starts. There is no checkout on this site. You tell us what you want, we send an invoice, and work begins once it is paid. £499 is the total payable and there is nothing to add to it.
- When the five working days start
- The clock starts on the first working day after two things are true: the invoice is paid, and we have your URL and the pages you want covered. If we are waiting on access you have offered but not yet granted, we will say so, and the clock waits with us rather than running down on you.
- Your date, in writing
- Your confirmation email states the working day your report will arrive. If anything changes it, we tell you before the date rather than after it.
- If you cannot give us analytics access
- The audit still runs and the price does not change. Section eight becomes a shorter section, the report states plainly what could not be verified, and the other seven sections are unaffected. We will tell you up front what you are giving up so you can decide.
- Rescheduling the debrief call
- Move it as often as you need to. No charge, no notice period. If we have to move it, we offer you the next available slot and it will not be more than two working days later.
- Cancelling
- Before we start, you get a full refund. Once the audit is under way we refund the portion we have not worked, judged against the stages of our own process rather than a formula that happens to suit us. If we cannot deliver on time for a reason that is ours, you hear it before the deadline and you choose between a new date and a full refund.
- A completed audit is not refundable on its findings
- If we do the work and your site turns out to be in good shape, that is a legitimate result and you have paid for a documented, evidenced answer. What is refundable is work we did not do, or did not do on time.
- If a finding is wrong
- Tell us and we will check it. If we got it wrong we correct it and reissue the report. We would rather do that than defend it, and it is the same discipline described in section seven. Reply to the report, or email hello@pellmark.com with “audit” in the subject line, and you will hear back within one working day.
- Complaints
- Same address, and we will respond within one working day. If we cannot resolve it between us we will say so plainly rather than let it run.
The audit services are covered by our terms of use.
The Boundaries
What this audit is not.
Not legal advice.
We check your site against what published UK requirements ask for and show you where it does not match. We are not lawyers.
Not a full accessibility conformance audit.
It is an expert review against WCAG 2.2 AA with manual keyboard and screen-reader checks. If the findings are extensive, we will say so and tell you what a full conformance audit involves.
Not a conversion testing programme.
It is a diagnosis, not an experiment. We tell you where the journey breaks; proving an uplift takes a testing programme, and that is a different piece of work.
Not a sales pitch.
See section seven. If the audit concludes your site is fundamentally sound, it will say so, and you will have a documented answer instead of a suspicion.
FAQ
Questions people ask before booking.
No. The audit is designed to be handed to whoever already looks after your site.
The report does not recommend us and contains no links to our services. See section seven, where we set out our commercial interest and the credit. After the debrief call we send one follow-up email. If you want to talk about anything beyond the report, you raise it.
Then the report says so, and you have a documented, evidenced answer instead of a suspicion. That is a legitimate outcome of an audit and it is not a refundable one.
An automated audit is produced by a scanner and emailed to you, and every business in your sector gets a near-identical one. This is produced by a person: someone runs the checks, decides which findings matter for your business, does the work no scanner can do, which means keyboard navigation, a real phone, a real checkout and your policy pages, and writes you a ranked list. We use measurement tools. We do not let them write your report.
Yes, and we would prefer it. The debrief call is the right place, and the report’s appendix exists so they can verify every number independently.
Your URL, the pages that matter most, a few lines about your business and what you think the problem is, and read-only access to your analytics and Search Console if you have them. If you do not, that is a finding in itself.
Find out where you actually stand.
Start with the free mini audit: five findings on your own site, each one you can check yourself in ten minutes. No call, no obligation.
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