Website Audit
An audit you can hand to your own developer.
A fixed-price, independent review of your website. Eight sections, every finding located and evidenced, and a ranked list of what to fix first. Written to be acted on by whoever maintains your site, including when that is not us.
Performance
Sound fundamentals. Three located fixes account for most of the mobile load time.
- 01Hero image served at full sizeHomepage / 1.9 MB transferredFix first
- 02Consent banner sets cookies before consentFirst load / section 07Fix first
- 03Third-party script blocks renderAll pages / 640 ms addedHigh
- 04Enquiry form unlabelled for screen readersContact / 4 of 6 fieldsHigh
- 05Conversions not defined in analyticsProperty level / section 08Medium
A document written to be used, not filed.
- 01A plain-language executive summaryThe three things that matter. Read nothing else and you will still act correctly.
- 02A scorecard across all eight sectionsWith the method stated, so the numbers can be checked rather than believed.
- 03Every finding locatedNot a note that your images are too large, but which image, on which page, at what size, and what it adds to the load.
- 04A ranked priority listWhat to fix first, judged on impact against effort.
- 05An appendix of raw measurementsSo your developer can reproduce every number without taking our word for it.
- 06What could not be verified, and whyA finding we cannot prove is an open question, not a conclusion, and it is recorded as one.
You already have a site, and someone who looks after it.
A developer, an agency, or a person in the office who handles it. What you do not have is an ordered answer to what is actually wrong and what to do first.
- You suspect the site is underperforming and cannot pinpoint why.
- You want findings your own developer can act on without a second conversation.
- You want an assessment from someone who is not trying to win the rebuild.
The standard industry audit
Usually a scanner export with a covering note, or a lead magnet. It exists to open a sales process, and it ends in a proposal.
This one
Built to be the product. You keep your developer, agency or internal person. It ends in a document you can hand to them, and buying it puts you under no obligation to do anything else.
A mini audit in 2 business days.
Your homepage plus one page you nominate. No obligation and no call. We send the report and one short follow-up email, and if you do not reply you will not hear from us again unless you ask.
- 5 headline scores across performance, findability, accessibility, AI readiness, and trust and compliance signals.
- 5 findings, each named, located and checkable by you in 10 minutes on your own site.
- 1 thing already working well, because a useful review does not invent work.
- A clear boundary stating what the mini audit did not cover.
- 1 line on the full audit, so the next step is visible without becoming a sales sequence.
A free audit you have to take on trust is worth nothing. The findings are designed for you to verify yourself.
Request the mini auditThe eight core sections in every audit.
Three of these appear in almost every audit on the market. Five rarely appear in any of them, and they are usually where most of the findings are.
Performance
Lighthouse across all four categories, mobile and desktop, plus Core Web Vitals measured against the published thresholds.
Measured, not estimated
Your heaviest assets named and sized, and every render-blocking script listed.
Costed by time
Each third-party widget costed by the time it adds, so the trade-off is visible.
Findability
Indexation, crawlability, redirects, titles and headings, internal linking, structured data and local search consistency.
What is being ignored
Which pages search engines can reach, and which they are quietly passing over.
Structure and signals
Heading hierarchy, internal links and structured data checked against what they claim.
AI and agent readiness
Whether your site can be read and acted on by AI assistants at all: structured data, llms.txt, AI crawler rules and machine-readable content. Many sites block crawlers they would rather allow, through a plugin default nobody chose.
Machine readability
Whether the content an assistant needs is in the HTML your server returns.
Reachable actions
Whether your enquiry and booking actions can be found and completed.
Accessibility
An expert review against WCAG 2.2 AA, the accepted benchmark. Automated scanning first, then the part that finds the real problems.
By hand
Keyboard-only navigation of every primary journey, focus visibility and a screen-reader check.
Measured
Contrast measured rather than eyeballed, and every form field checked for a real label.
Security and resilience
Certificates, security headers, cookie flags, component versions and admin exposure. The configuration a site inherits and nobody revisits. We also check your email authentication records, because a business whose email can be spoofed usually wants to know.
Headers and certificates
What your server is actually sending, against what it should be.
What is exposed
Component versions and admin paths that are visible without meaning to be.
Conversion and journey
Your primary journeys walked end to end, on a real phone, from arriving to enquiring.
Where it breaks
The point the path fails, and how many actions it takes to get through.
What forms ask
Which fields ask for more than they need, and what that costs you.
Compliance and disclosures
Whether your cookie banner does what it says before it says it, and whether your company details and policy pages match what your site actually does. We are not lawyers and this is not legal advice.
Consent, tested
Whether anything is set on first load before a visitor has agreed to it.
Disclosures
Company details checked against the requirements that apply to UK business websites.
Measurement
Whether your analytics record what you think they record, and whether the numbers your decisions rest on can bear the weight.
Defined at all
Whether conversions exist as events, and whether they fire when they should.
Trustworthy
Duplicate tags, missing exclusions and the gaps that quietly distort the figures.
Five of forty-three findings, published in full.
One of our audits is published on this site, redacted. It rated twelve categories and produced forty-three findings. Five are set out in full with the evidence and the severity ratings, and one further item is entered as an open question because it could not be verified without placing a test order.
It is an e-commerce audit rather than a website one, so its category list is not the eight sections above, but the method, the ratings and the report structure are identical. Audit clients are anonymised by default: we publish findings, not names.
Each mark is one finding. The outlined mark is the one we could not prove.
We use measurement tools. We do not let them write your report.
Any competent auditor uses the same tooling, so that is not the differentiator and we will not pretend it is. What you are paying for is the judgement about which measurements matter for your business.
An automated scan
- Flags issues without deciding which ones matter here.
- Cannot walk a journey or use a real phone.
- Cannot read a policy page and compare it to the site.
- Sends every business in your sector a near-identical export.
This audit
- Keyboard-only navigation of every primary journey.
- A real phone, held in the hand.
- Your enquiry form, filled in by hand.
- Your policy pages, read.
We build websites. So we have an interest in what your report says.
Pellmark builds and manages websites and sells monthly care plans. Start a care plan within 30 days of your report and we credit the audit fee against it. That is a commercial interest in what your report concludes.
Three fences hold it, and all three are binding on every audit we run.
The report does not recommend Pellmark’s own services. It names what is wrong and what to do about it.
There are no links to our services inside the report, and no conclusion that you need a rebuild.
Every report carries a paragraph disclosing this relationship. It is in the document itself, not only on this page.
We also check our own audits and say when they were wrong. The most recent store audit went through three versions before it was fit to send, and the second corrected four findings from the first. If you want us to carry out any of the work, you raise it, and it is a separate conversation.
One clear fee. Fixed scope.
Eight sections, up to five pages
Covers all eight sections, up to five pages, the full written report and the 30-minute debrief call. No per-page pricing and no scope negotiation.
GBP prices shown are the total payable.
Start a Studio Care or Premium Care plan within 30 days of receiving your report and the audit fee is credited in full against the plan. On Essential Care the credit is capped at three months of the plan fee, because Essential includes neither the SEO work nor the AI-readiness foundation that a good part of your report will point at.
The 30-day window exists because the report is a snapshot of your site on the day it was checked. Care plan clients receive an audit as part of their plan regardless.
Terms and practical details
Invoicing and the delivery clock
Invoiced in full before work starts. The five working days begin on the first working day after both the invoice is paid and we have your URL and page list. Your confirmation email states the working day the report will arrive.
Cancelling and refunds
Full refund before work begins. Once under way, we refund the portion not yet worked. A completed audit is not refundable on its findings: a report concluding your site is in good order is a delivered result.
If a finding is wrong
Tell us and we will check it. Where we agree, we correct the finding and reissue the report at no charge.
Without analytics access
The audit still runs and the price does not change. Section eight becomes shorter and the report states plainly what could not be verified.
The Boundaries
What this audit is not.
Not legal advice.
We check your site against what published UK requirements ask for and show you where it does not match. We are not lawyers.
Not a full accessibility conformance audit.
It is an expert review against WCAG 2.2 AA with manual keyboard and screen-reader checks. If the findings are extensive, we will say so and tell you what a full conformance audit involves.
Not a conversion testing programme.
It is a diagnosis, not an experiment. We tell you where the journey breaks. Proving an uplift takes a testing programme, and that is different work.
Not a sales pitch.
If the audit concludes your site is fundamentally sound, it will say so, and you will have a documented answer instead of a suspicion.
Running an online store?
The E-commerce Store Audit is everything on this page plus four sections built for selling. Up to eight pages, a checkout run on a real phone, and a 45-minute debrief.
- 09 Product and collection pages
- 10 Cart and checkout
- 11 Product data
- 12 Distance selling
FAQ
Questions people ask before booking.
No. The report is written for whoever maintains your site now, and it is designed to be handed to them. Buying an audit puts you under no obligation to do anything else.
Then the report says so, and you have a documented answer instead of a suspicion. That is a legitimate outcome of an audit, and it is not a refundable one.
An automated audit is produced by a scanner and emailed to you, and every business in your sector gets a near-identical one. This is produced by a person who decides which findings matter for your business. Start with the free mini audit and judge it yourself.
Yes, and that is the point of it. The call exists so the person who has to do the work can ask questions. Move it as often as you need to, at no charge. If we have to move it, the next slot will not be more than two working days later.
Your site address and the pages you want covered. Read-only access to your analytics and Search Console improves the audit, and it runs at the same fee without them.
Reply to the report, or email hello@pellmark.com with “audit” in the subject line, and you will hear back within one working day. The audit services are covered by our terms of use.
Find out where you actually stand.
Start with the free mini audit: five findings on your own site, each one you can check yourself in ten minutes. No call, no obligation.
Request