Partner Programme
Your agency’s production engine. Invisible to your clients.
Pellmark builds websites under your brand: £50 per page wholesale, delivered in 7 days from build queue, white-label by default. You keep the client relationship, the mark-up, and the recurring hosting margin. We handle production, hosting, and every change request.
Why Partner
You can sell more websites than you can deliver.
For most agencies the bottleneck is not demand, it is production capacity. Pellmark removes it: a dedicated development team building to agency deadlines, with founder QA on every build and the capacity to take on volume without compromising delivery.
Your team stays on strategy, client relationships, and the work you actually want to do. Production runs through Pellmark at wholesale rates, under your brand, on committed delivery dates.
per page wholesale, £199 minimum per build
standard turnaround from build queue, 24-hour rush available
per month recurring margin per hosted site at a £200 reseller price
The Production Engine
The capacity comes from Anvil, our own production system: briefs in, finished sites out, with around thirty automated checks and a founder QA pass before anything reaches you.
The Margin Maths
Two lines of margin. One of them compounds.
Per project
£250
An agency charging their end client £5,000 for a 5-page website pays Pellmark £250 for production. Internal labour cost drops from £2,000 to £3,000 to £250 plus light QA time. Margin per project nearly doubles.
Recurring, per portfolio
£2,620/month
Resell Standard hosting at £200 per month, pay Pellmark £69, and keep £131 per month per hosted site in pure margin, with no work after the initial setup. Across 20 hosted client sites that is £2,620 per month of recurring agency margin with effectively zero ongoing labour. Pellmark handles all change requests and maintenance.
White-Label By Default
Your brand on everything. Ours on nothing.
The white-label commitment is the default, not an upgrade.
- No Pellmark branding on output.
- No Pellmark domain in customer-facing URLs.
- No Pellmark in customer-facing emails sent to the end client.
- Schema.org author and publisher fields set to the end client’s organisation.
- Pellmark is invisible to the end client unless you opt in to attribution in writing.
Production
Multi-stack output, agent-ready by default.
The development team produces every build; a founder QA pass gates every delivery. Every site ships with Schema.org markup, llms.txt, structured business profile JSON-LD, and WebMCP-compliant tool definitions. The AI-Ready Foundation is included free in every build; paid AI-presence layers are available across your hosted portfolio.
React / Next.js
The standard build default, hosted on Cloudflare Workers and R2 where required.
Astro
For static brochure sites.
PHP / Laravel
For conventional CMS-style hosting environments.
Web application variant
For bespoke, higher-value work.
Wholesale Pricing
Every price, published.
The figures are settled and used as listed; there is no negotiation on per-page or hosting pricing. Your end-client pricing is yours.
GBP prices shown are the total payable.
Getting Started
From first contact to first build.
Get in touch
Apply through the partner form, or email partners@pellmark.com with a line about your agency and your pipeline. We acknowledge every enquiry within 1 business day and offer a discovery call within 5 business days.
Discovery and proposal
A discovery call covers your client profile, expected volume, and stack requirements. Every partner is vetted before activation; your partnership proposal follows within 7 business days of the call.
Agreement and onboarding
The partner agreement is countersigned, and onboarding deliverables, intake templates, briefing format, and submission process, ship within 5 business days.
Submit your first brief
We confirm scope and quote within 1 business day of your brief. Standard turnaround is 7 days from build queue; rush delivery in 24 hours is available for a £149 surcharge.
Questions Agencies Ask
Asked on most discovery calls.
No. White-label by default: no Pellmark branding on output, no Pellmark domain in customer-facing URLs, no Pellmark in customer-facing emails sent to the end client. Schema.org author and publisher fields are set to the end client’s organisation. Pellmark is invisible to the end client unless you opt in to attribution in writing.
An agency reselling Pellmark Standard hosting at £200 per month pays Pellmark £69 per month and keeps £131 per month per hosted site in pure margin, with no work after the initial setup. Across 20 hosted client sites that is approximately £2,620 per month of recurring agency margin with effectively zero ongoing labour. Pellmark handles all change requests and maintenance.
Through Anvil, our own production system, with our studio team on the build. Anvil carries a brief through design, build, measurement and staging: around thirty automated checks before release, and a founder QA pass before anything reaches you. A build that fails a release check goes back, not out. Multi-stack output: React or Next.js as the standard build default, plus Astro for static brochure sites, PHP or Laravel for conventional CMS-style hosting, and a web application variant for bespoke higher-value work. We walk through how production works in detail on the discovery call.
Web design and development agencies selling websites at £2,000 to £15,000 who can sell more projects than they can deliver, and digital marketing agencies that need production capability behind their client relationships. It is a poor fit for solo freelancers charging under £2,000 per site; the margin maths does not work at that price point.
Add production capacity without adding headcount.
Apply with a few details about your agency, or email partners@pellmark.com. Every enquiry is acknowledged within 1 business day.
Apply