Industry
Websites that do your shopfront justice online.
An independent shop lives on presentation, in the window and on the web. Pellmark builds and manages websites for retailers: your range presented properly, your story told, and online selling added when you want it, from a simple checkout to a full storefront.
The Reality
People check the website before they visit the shop.
Before someone crosses town for a shop, they look it up. If the website shows a handful of dark photos and last year’s opening hours, they quietly decide it is not worth the trip, and a competitor with a better online presence wins a customer who never saw your shelves.
Most independent retailers know this, but the options have been poor: template builders that make every shop look identical, or e-commerce platforms that demand a part-time job to run. Neither respects the fact that your craft is retail, not web administration.
Our Approach
A shop window first. A storefront when you want one.
A retail website starts with the same discipline as a good shop window: show the range, make the quality obvious, and make it effortless to step inside. Collections and bestsellers are presented with proper photography and room to breathe, not crammed into a grid of thumbnails.
Selling online is added at the level that fits. Some shops want the website to drive footfall, hours, directions, new stock, and nothing more. Others want a simple checkout for their most popular products, and some want a full storefront. We build all three, and because the site is managed, product updates, price changes, and new lines are handled by the studio, not by you at the till after closing.
The practical layer is always present: opening hours that are actually right, directions, click-and-collect messaging if you offer it, Google reviews, and the local search visibility that puts the shop in front of people nearby.
What we build for your industry
Enquiry forms are included on every plan. Third-party integrations (booking, donations, CRM, ATS, reviews) and on-page SEO are included on Studio Care and Premium Care plans.
In practice
What this looks like in practice
An independent homeware shop in Sheffield had a loyal local following but no real presence online beyond a Maps pin. We built the site at no cost, collection pages with photography that did the stock justice, a simple checkout for their ten bestselling lines, and local search targeting for the city and surrounding towns. The owner said online orders now arrive from customers who have never set foot in the shop, without adding anything to the working day.
Built for
Industries we serve
Retail FAQ
Yes, at whatever level fits. Simple product sales with Stripe checkout, up to 10 products, are included on Studio Care and Premium Care. Larger catalogues are built as one-time setups, and product changes are then handled through your care plan. The full options are on our pricing page.
For most independent retailers, the website’s first job is footfall: hours, directions, parking, new stock, and a reason to make the trip. A footfall-first site can have selling added later without a rebuild, the design is planned so the shop can grow into it.
Ready for a website that earns the visit?
Your next client will Google you before they call you. Make sure what they find matches the business you have built.
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