Brand Foundations
Brand direction that makes your business look considered.
Every Pellmark website includes brand foundations, colour palette, typography, and visual direction tailored to your business and industry. If you need brand work without a full website build, it is also available as a standalone project.
Colour, typography, visual direction, logo guidance, and brand polish, all designed around your business.
What brand foundations includes
The essentials, done properly.
- Primary and secondary colour palette
- Typography selection and pairing
- Visual direction, the overall look and feel of how your brand presents online
- Logo usage guidance and placement
- Consistent visual language across your website
- Brand polish that makes your business feel more established and intentional
What You Receive
A brand direction you can use everywhere.
Brand foundations is not an abstract exercise. You receive practical, usable deliverables:
A colour palette
Primary and secondary colours selected for your industry and audience, with hex codes ready for use across your website, social media, and printed materials.
A typography selection
Font pairings chosen for readability, personality, and consistency across digital and print contexts.
A visual direction document
A clear explanation of how your brand should look and feel online, including guidance on imagery style, layout principles, and the overall tone of your visual presentation.
Logo usage guidance
How and where to use your logo, minimum sizes, background requirements, and what not to do with it.
These are not decorative extras. They are the visual decisions that make the difference between a business that looks considered and one that looks improvised.
The Process
Simple and fast.
We start by reviewing what you already have, your current logo, colours, any existing materials. Then we identify what needs refining and what needs creating from scratch.
For projects included in the website build, brand foundations are developed alongside the site design and delivered as part of the same process. For standalone projects, we typically deliver within one to two weeks of receiving your brief.
You review the direction, give feedback, and we refine. The result is a brand foundation that is genuinely yours, not a template applied to your business.
Included in the website build
Part of every website build at no extra cost.
For most clients, brand foundations are included as part of the standard website build, at no additional charge. We assess what you have, identify what needs refining, and build the visual identity into the site design. If you already have strong brand guidelines, we work within them. If you have nothing, we create the foundations from scratch. Either way, the result is a website that looks intentional, not generic.
Available as a standalone service
Brand refinement without a full rebuild.
If you already have a website and need brand refinement, or if you need visual identity work before building, brand foundations are available as a standalone project.
Standalone brand foundations typically start from £250, scoped individually based on your needs. The process takes one to two weeks, and includes a review call, a first direction, one round of revisions, and final delivery of all assets and guidelines. GBP prices shown are the total payable.
Ready to get started?
Your next client will Google you before they call you. Make sure what they find matches the business you have built.
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