Industry
Websites that match the energy of your space.
A gym or fitness studio sells an experience. Your website should communicate that energy, not dampen it with a generic template and a buried timetable. Pellmark builds and manages websites for fitness businesses.
Why It Matters
Your competitors have better websites. Your members notice.
When someone searches "gym near me" or "yoga classes [town]," your website is the first impression. If it loads slowly, looks outdated, or makes it hard to find the timetable or pricing, they will book a trial at the gym down the road instead.
Fitness is personal. People choose a gym based on whether it feels like a fit, and that judgement starts online. A website that feels generic, corporate, or neglected does not communicate the community and energy that actually makes your space worth joining.
The gym with the stronger website wins the trial booking. The trial converts to membership. The website paid for itself before the first month is over.
Our Approach
Energy through the screen, information at a glance.
Fitness websites have a unique challenge: they need to feel energetic and aspirational while being functionally practical. Members and prospects visit for two reasons, to feel motivated and to find specific information (timetable, pricing, location, how to join).
We build fitness sites that handle both. Strong imagery and brand-led design create the atmosphere. Class timetables are easy to find and read on mobile. Membership options are presented clearly without requiring a phone call. Trainer profiles give new members a reason to feel confident before their first session.
Integration matters too. Whether you use Mindbody, Glofox, TeamUp, or a simpler booking system, we build the sign-up or trial-booking flow directly into the site. No friction, no "call to enquire," no PDF timetable that does not work on a phone.
And the site loads fast, because someone scrolling gyms on their lunch break is not going to wait five seconds for your homepage to appear.
What we build for your industry
Enquiry forms are included on every plan. Third-party integrations (booking, donations, CRM, ATS, reviews) and on-page SEO are included on Studio Care and Premium Care plans.
In practice
What this looks like in practice
A CrossFit gym in East London had been relying on Instagram and word-of-mouth for three years, with no website. We built one at no charge, bold, energetic design, class timetable integrated with their booking system, membership options presented clearly, coach profiles, and a transformation gallery. The owner said the biggest change was that new members started arriving already knowing the timetable and pricing, no more "DM us for details."
Built for
Industries we serve
Fitness FAQ
Yes, if your booking system supports an embed or external link. We integrate with Mindbody, Glofox, TeamUp, and most common fitness booking platforms. Members can view the timetable and book without leaving your site.
All updates are handled by our studio. Send us the updated timetable and we take care of it within the change request allowance included with your plan. For gyms using booking software, the timetable can pull directly from your platform, so it updates automatically.
Ready for a website that matches your energy?
Your next client will Google you before they call you. Make sure what they find matches the business you have built.
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