Website Terms of Use

Version 1.0 · Last updated: 5 August 2026

Pellmark is a trading name of RELION DIGITAL LIMITED, a company registered in England and Wales, company number 14972293, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

1. What these terms cover

1.1 These terms apply to your use of pellmark.com (the “Site”). By using the Site you accept them. If you do not accept them, do not use the Site.

1.2 These terms cover the Site only. The services we sell are governed by separate agreements: the Pellmark Client Services Agreement for direct clients, and the Pellmark Agency Partner Agreement for agency partners, each incorporating our Service Level Agreement, Acceptable Use Policy and Data Processing Addendum. You receive the applicable agreement before you commit to anything. If the Site and a signed or accepted agreement differ, the agreement governs.

1.3 Our privacy policy (pellmark.com/privacy) explains how we handle personal data, and our cookie policy (pellmark.com/cookies) explains why the Site has no cookie banner. Both form part of these terms.

2. Information, prices and offers on the Site

2.1 The Site describes our services, pricing and inclusions, and we keep it accurate and current. The prices shown are the total fees payable for the services.

2.2 Published prices, plans and offers can change; changes do not affect a contract you have already entered except as that contract allows. Nothing on the Site is professional advice, and nothing on the Site is an offer capable of acceptance by itself: every engagement is confirmed through an order process and the applicable agreement.

2.3 Anything you submit through the Site (enquiries, applications, selection entries) must be accurate and submitted by someone entitled to act for the business named.

3. Using the Site

3.1 You may browse, link to and share the Site freely. You must not: attempt to breach its security or probe our systems; misuse forms (including bulk, automated or deceptive submissions); introduce malicious code; or use content from the Site to misrepresent Pellmark or your relationship with us.

3.2 Automated and AI access. The Site is built to be read by AI assistants and agents: llms.txt, structured data and, where present, WebMCP tool definitions are provided for that purpose. Automated systems may read the Site and use the provided interfaces for genuine user purposes (finding information, making enquiries on a real business’s behalf), at reasonable request rates. Data submitted through agent interfaces is handled exactly like data submitted through our forms, under our privacy policy. Abusive crawling, scraping at volume, or automated submissions without a genuine underlying user are not permitted.

4. Intellectual property

4.1 The Site and its content (text, design, graphics, code and the Pellmark name and brand) are owned by or licensed to us. You may view, download and print Site content for the purpose of evaluating and dealing with Pellmark. Any other reproduction or use requires our written consent.

4.2 Client work shown on the Site (portfolio items and case studies) is displayed with permission and remains subject to the rights described in the relevant client agreement.

5. Third-party links

5.1 The Site may link to third-party websites and platforms. They are outside our control and we are not responsible for their content or their handling of your data.

6. Availability and liability for the Site

6.1 The Site is provided free of charge, as-is. We may change, suspend or withdraw any part of it. We do not guarantee that the Site is uninterrupted or error-free.

6.2 Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded. Subject to that, we are not liable for loss arising from use of, or inability to use, the Site or from reliance on its content. Liability connected to services we provide under a contract is governed by that contract, not by this clause.

7. Win a Free Website: selection terms

7.1 The promotion. Each month we select one business to receive a professional website build at no cost (up to 8 pages, to the same specification as paying clients) plus 12 months of the Premium Care plan (£249 per month, £2,988 total) at no charge, as described at pellmark.com/win. The promoter is RELION DIGITAL LIMITED, trading as Pellmark, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

7.2 Free entry, monthly. Entry is free and no purchase is required. To enter for a given month, a business follows Pellmark on the listed social platforms and completes the application form on the website for that month. One entry per business per month. Each entry applies only to the month in which it is submitted: there is no automatic re-entry, and a business that wants to be considered again applies afresh the following month.

7.3 Eligibility: new clients only. Open to businesses operating in the United Kingdom. The person entering must be authorised to act for the business. The selection is for new clients only: businesses that are or have been Pellmark clients, and businesses whose website is or was produced or hosted by Pellmark (including white-label through an agency partner), may not enter. Personnel of Pellmark (and businesses they own or control) may not enter. We may verify eligibility and business details before confirming a winner.

7.4 How the winner is chosen: shortlist, then random draw. Entry is free and no purchase is necessary. Each month we review every valid entry and draw up a shortlist of eligible businesses for which, in our reasonable opinion, a free professional website would make a genuine difference. The winner is then selected at random from that shortlist. Applications close at the end of each calendar month; the winner is drawn and announced in the first week of the following month. Our assessment of the shortlist, and the result of the random draw, are final.

7.5 Winner conditions. As published on the entry page, the winner agrees to: be publicly named as the winner at the time of selection; allow Pellmark to feature the business and the resulting website in marketing and case studies; and provide a short video or written testimonial at three months and again at twelve months. A business that does not want these conditions should not enter; the standard plans are available without them.

7.6 Delivering the prize. The winner completes the standard intake process. If the winner does not complete intake within 30 days of announcement, or eligibility cannot be verified, we may select an alternative winner for that month. The service during the prize period is provided under the Client Services Agreement, with no plan fees for the 12 Premium Care months and the published winner conditions applying. The prize is not transferable and there is no cash alternative.

7.7 After the prize. From month 13, the winner chooses any paid plan to continue, or standard cancellation terms apply as set out in the Client Services Agreement.

7.8 General. We may amend or suspend the promotion for future months (never affecting a winner already selected) by updating pellmark.com/win and these terms. Entry data is handled under our privacy policy. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram, LinkedIn, X or TikTok.

8. Audit services

8.1 What they are. We offer three audits, described at pellmark.com/services/website-audit and pellmark.com/services/ecommerce-audit: a free mini audit, a Website Audit at £499, and an E-commerce Store Audit at £899. The prices shown are the total fees payable. Each is a fixed fee for a fixed scope and is a standalone service: it does not require a Care plan and does not include any implementation work.

8.2 What an audit is not. An audit is a diagnostic report. It is not legal advice: where it refers to published UK requirements it identifies where a site does not appear to match them, and it does not state a legal conclusion. It is not a full accessibility conformance audit. It is not a conversion testing programme, and it contains no guarantee of any commercial outcome. We are not your lawyers, and you should take your own advice on anything the report raises.

8.3 Payment and start. Paid audits are invoiced in full before work begins; there is no checkout on the Site. The stated turnaround starts on the first working day after both the invoice is paid and we hold the site address and the pages to be covered. We confirm the working day your report will be delivered before work starts. Where we are waiting on access you have agreed to provide, the turnaround is extended by the period of that wait and we will tell you.

8.4 Access and verification. Read-only access to analytics and, for a store, merchant account data improves the audit. Where access is not available the audit still proceeds at the same fee, and the report states what could not be verified. Any item we could not establish is reported as an open question rather than as a finding.

8.5 Cancellation and refunds. You may cancel before work begins for a full refund. Once work has begun we refund the proportion not yet performed, assessed against the stages of our documented audit process. If we cannot deliver by the confirmed date for a reason attributable to us, we will tell you before that date and you may choose a new date or a full refund. A completed audit is not refundable on the basis of its findings: a report concluding that a site is in good order is a delivered result.

8.6 Corrections. If you believe a finding is wrong, tell us and we will review it. Where we agree, we correct the finding and reissue the report at no charge.

8.7 Credit against a plan. If you start a Studio Care or Premium Care plan within 30 days of delivery of your report, we credit the audit fee in full against that plan. If you start an Essential Care plan within the same period, the credit is capped at three months of that plan fee. The credit is applied to plan fees only, is not payable in cash, and applies once per audit. An audit is included as part of every Care plan.

8.8 Confidentiality and publication. Your report is confidential to your business. We publish audit findings for marketing purposes only in anonymised form, with the business, its website and any identifying detail removed; we do not name audit clients without their written agreement.

8.9 Complaints. Email hello@pellmark.com with “audit” in the subject line and we will respond within one working day.

9. Annual prepayment

9.1 What it is. Any Care plan can be paid for a year in advance instead of monthly, with two months free: Essential Care £790, Studio Care £1,490 and Premium Care £2,490 per year. The prices shown are the total fees payable. Annual prepayment is an optional way to pay. It is not a minimum term and it does not create an annual contract.

9.2 Starting a build. An annual prepayment activates a new build in exactly the same way as a first monthly payment. There is no separate build fee either way.

9.3 Paid in advance, and non-refundable. The annual fee is payable in advance for the whole period and is non-refundable, including where the plan is cancelled part-way through the period. This is the consideration for the two free months.

9.4 Cancelling during a paid period. Where a period has been prepaid, cancelling means the service continues to the end of that paid period and then does not renew. Your site is taken offline at the end of the paid period. The unused part of the fee is not refunded and no exit fee is charged.

9.5 Renewal. Annual prepayment does not renew automatically and no further annual payment is taken without your instruction: we invoice rather than hold stored payment details, so a new period begins only when a new invoice is issued and paid. We will contact you before your paid period ends so you can choose to prepay for another year, move to monthly billing, or stop. If a period ends without either a renewal or a cancellation, the plan continues on monthly billing at the then-current monthly rate for that tier.

9.6 Everything else is unchanged. Annual prepayment changes only when and how the plan fee is paid. Your plan itself, including change allowances, response and completion targets, upgrades, downgrades, notice periods and cancellation, is governed by the Client Services Agreement in the same way as an equivalent monthly plan. This clause does not vary it.

10. General

10.1 We may update these terms from time to time; the current version and its date are shown at the top of the page. If part of these terms is found unenforceable, the rest stays in force.

10.2 These terms and any dispute arising from use of the Site are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

10.3 Questions about these terms: support@pellmark.com.