Pricing
Simple pricing. Everything managed.
We build your website for free. You choose the plan that fits how actively you need it managed. No hidden costs, no annual contracts, no surprises.
£3,000–£5,000 build fee upfront
+ £150–£300/month maintenance contract
Based on published UK agency pricing.
£0 build fee
+ From £79/month, fully managed
Trusted across dental, consultancy, and hospitality work in the UK, carry-over from the studio team’s prior agency portfolio.
The Build
The build fee.
Nothing. The website build is on us. Design, copywriting, imagery, development, hosting setup, and launch, all included at no charge. The first month of your managed plan, or your annual prepayment, activates the build; there is no separate build fee.
You choose your plan and pay your first month before the build begins. Your site is typically live within 7 days. Rush delivery within 72 hours is available for a £99 surcharge.
What is included in every build:
- Custom website design, up to 8 pages, each with up to 6 content sections, tailored to your business and industry
- Professional copywriting based on your brief
- Industry-appropriate imagery and visual direction
- Placement and optimisation of client-provided photography
- Full mobile responsiveness
- One custom contact or enquiry form
- One CRM or email platform integration, available on Studio Care and Premium Care plans
- Hosting, SSL certificate, and security from day one
- Domain registration (one domain included)
- Privacy-first analytics with no cookie banner needed
- Google Business Profile setup (where none exists) or optimisation (where one exists) at onboarding
- 95+ PageSpeed Performance — mobile & desktop at launch
- One round of revisions before going live
- Simple e-commerce (up to 10 products with Stripe checkout), included on Studio Care and Premium Care
Our Technology
Pellmark builds on its own production system rather than billing by the hour. That is what makes this pricing possible, and it is the same whether you are one site or forty.
Plans
Three plans. Pick the one that fits.
What every plan includes.
- Custom design up to 8 pages
- Professional copywriting from your brief
- Industry-appropriate imagery
- Domain registration (one domain included)
- Hosting, SSL, security monitoring, automated backups
- Privacy-first analytics with no cookie banner needed
- Google Business Profile setup and optimisation at onboarding
- Blog post publishing up to 8 posts per month (you provide the content)
- Change requests within your plan allowance
- One revision round before launch
- 95+ PageSpeed Performance — mobile & desktop at launch
The difference between plans is how many changes you need each month, how fast you need them done, and what each tier adds on top.
Response and completion times are targets, not limits. In practice, most changes are turned around inside 24 to 72 hours on every plan, comfortably ahead of the targets above.
Every plan can be paid annually in advance with two months free: Essential Care £790, Studio Care £1,490, Premium Care £2,490 per year. Annual fees are paid in advance and are non-refundable; if you cancel, service continues to the end of the paid period and does not renew.
The build is free with any Care plan. Care costs the same either way: bespoke clients pay for their build separately and pay the same monthly price.
GBP prices shown are the total payable.
Change Requests
What a change request covers, and what it does not.
A change request is a single, clearly defined edit that can be completed in one action. Examples:
- Update a phone number
- Swap an image
- Change a paragraph of text
- Update opening hours
- Add a testimonial
- Change a button label or link
- Update a team member’s name or photo
Each discrete edit counts as one request. If you send “update the phone number, swap the team photo, and change the opening hours”, that is three requests, not one.
What is NOT a change request:
- New pages added after launch are £50 per page, quoted before work begins.
- Redesigning an existing page is priced separately at £50 per page, quoted before work begins.
- Additional integrations beyond the first are priced separately at £50 per integration, quoted before work begins.
- A full site restructure is scoped and quoted separately before work begins.
Change requests are about keeping your site current and accurate. Larger projects are scoped and quoted individually.
Blog Publishing
Blog publishing, included on every plan.
Send us your blog content and images in our specified format, and we publish them to your site at no extra charge. Up to 8 posts per month. Blog publishing does not count against your change request allowance.
Required format:
- Post title
- Body text with subheadings clearly marked
- Meta description (1–2 sentences for search engines)
- Image file(s) to accompany the post
Build Extras
Optional extras during the build.
The standard build includes up to 8 pages, one form, and one revision round, plus one CRM or email platform integration on Studio Care and Premium Care. If your project needs more, these are the additional costs:
| Additional pages beyond 8 | £30 per page |
| Additional forms beyond the first | £30 per form |
| Additional CRM/third-party integrations | £50 per integration |
| Rush delivery (72 hours instead of 7 days) | £99 surcharge |
| Additional revision rounds during the build | £75 per round |
| Simple e-commerce setup (up to 10 products) on Essential Care | £99–£149 one-time |
| E-commerce store (11–50 products, Snipcart integration) | £499 one-time |
| E-commerce store (51+ products, custom Shopify storefront) | £799 one-time |
These are quoted and confirmed before work begins. No surprise charges.
E-Commerce
Selling products through your website.
If your business sells products, courses, gift vouchers, or any item customers can buy online, we build that into your website. The setup depends on how many products you have and how complex your shop needs to be.
| What you need | How it works | Setup cost | Monthly platform cost |
|---|---|---|---|
| Up to 10 products, no cart needed | Stripe checkout, "Buy now" buttons that take customers to a secure payment page | Included on Studio and Premium Care. £99–£149 on Essential Care. | None, just standard card processing fees |
| 11–50 products with a shopping cart | Snipcart, a full cart and checkout built into your website | £499 one-time | ~£16/month (paid to Snipcart directly) |
| 51+ products or complex size/colour variants | Shopify backend with a custom-designed storefront | £799 one-time | ~£31/month (paid to Shopify directly) |
Product changes (adding items, updating prices, removing discontinued products) are managed through your care plan change requests. If your product catalogue requires frequent updates, we offer a dedicated e-commerce management add-on so product changes don’t consume your website change allowance, ask us during onboarding.
All third-party platform costs (Snipcart, Shopify) are paid by you directly to the provider. Pellmark does not mark up these fees.
Post-Launch Services
E-commerce ongoing management.
For clients with active stores, e-commerce product changes (add, edit, remove products) are managed separately from standard care plan change requests, with two tiers:
Up to 10 product changes per month. Suitable for Stripe simple stores and Snipcart integrations with modest update cadence.
Up to 25 product changes per month. Recommended for stores adding products regularly or running frequent promotions. Required for Shopify integrations with 51+ products.
Over-allowance product changes are billed at £49 per 5-product-change pack, same structure as standard care plan over-allowance.
AI Presence
Managed AI presence.
Included with Premium Care. Available to Studio Care as an add-on at £99 per month. Monthly reporting on how the major AI assistants describe your business, ongoing AI search optimisation, and cross-platform business profile management. The full explanation is on our AI-readiness page.
Audits
Independent audits, priced separately.
If you already have a website and someone who maintains it, we run fixed-price independent audits. These are standalone services, not part of a Care plan, and they do not require one. The report is written to be handed to your own developer.
| Mini audit: homepage plus one page, five findings, two business days | Free |
| Website Audit: 8 sections, up to 5 pages, 5 working days, 30-minute debrief | £499 |
| E-commerce Store Audit: 12 sections, up to 8 pages plus the full checkout, 5 working days, 45-minute debrief | £899 |
GBP prices shown are the total payable. Audits are invoiced before work starts. Start a Studio Care or Premium Care plan within 30 days of receiving your report and the audit fee is credited in full against your plan; on Essential Care the credit is capped at three months of your plan fee. An audit is included with every Care plan.
A real store audit is published, redacted: five of its 43 findings in full, with the evidence and the severity ratings: read the published audit. Full detail on the website audit and the e-commerce store audit.
Switching
Upgrade anytime. Downgrade with notice.
Upgrading is immediate, the new plan takes effect straight away with the difference pro-rated for the current billing cycle. If you are on Essential Care and need faster turnaround or more changes, you can move to Studio Care or Premium Care at any point.
Downgrading requires 30 days’ notice, aligned with your next billing cycle. There is a minimum 2-month period on any plan before a downgrade is permitted.
You own your content. We own the craft.
You own everything you supply, your text, your images, your logo, your brand. Pellmark retains ownership of the website design, code, and underlying system. This is how we can offer the build at no cost.
If you ever want to take the site in-house and host it yourself, a code handover package is available from £499. Cancel anytime with 30 days’ notice, no penalty, no exit fee. Most clients never need the handover because the managed service is simpler and more cost-effective than self-hosting. But it is there if you want it.
Once the handover package is taken and the code is delivered, ownership of the code, copyright, and intellectual property transfers fully to your business. Pellmark retains portfolio rights to display the work.
Leaving
Cancellation, reactivation, and rebuild.
Cancel anytime with 30 days’ notice. Your site is taken offline at the end of the notice period at no cost. No penalty, no exit fee.
Reactivation
The free build is available once per business. If you want to return to the same site within 90 days of your plan ending, a reactivation fee of £199–£299 applies (sliding by site complexity), covering hosting reinstatement, security checks, and any required updates. After 90 days, the archive is deleted and any later website is a new project at the pricing then in effect.
£199–£299Rebuild
If you want a complete rebuild (new design, new copy, fresh structure) rather than reactivating your existing build, this is a new build charged at the standard build pricing: £30 per page (minimum £200, payable upfront before work begins). Managed plan service then resumes on your chosen tier.
£30 per pageAfter code handover
If you took the code handover and now want Pellmark to host and manage the site again, we first inspect the current site, confirm the scope and provide a written quote. The IP that transferred with the handover remains with you.
Inspection and written quoteNeed something more complex?
The managed plans above cover the vast majority of business websites, including e-commerce, up to 50 products through Stripe or Snipcart, and 51 or more through the £799 Shopify build. If your project involves multi-location structures, client portals, complex inventory management, or requirements that go beyond a standard business website, we also offer a bespoke project service, scoped individually, quoted before work begins.
Learn about bespoke projectsPricing FAQ
Common pricing questions.
Yes, your first month’s plan fee (or annual prepayment) activates your managed service and starts your build. The build itself is at no charge. You review the complete site on a private preview link before anything goes live, and one round of revisions is included. Month two billing starts 30 days after this initial payment.
It confirms commitment and ensures we only build for clients who are serious about using the service. The build is our investment, we want to make sure it is for someone who values it. You still review the site before it goes live, and one round of revisions is included.
No. Your monthly plan fee is the only recurring Pellmark cost for a standard site. Over-allowance changes are billed as a £49 5-change pack. New pages are £50 each. Blog publishing is included when you provide the content. If your site includes e-commerce, the platform subscription (Snipcart or Shopify) is paid by you directly at their published rates, we do not mark up third-party costs. Everything is transparent and quoted before work begins. Prices shown are the total payable.
Yes. Every plan can be paid annually in advance with two months free: Essential Care £790, Studio Care £1,490, Premium Care £2,490 per year. Annual fees are paid in advance and are non-refundable; if you cancel, your service continues to the end of the paid period and does not renew. Prices shown are the total payable.
Yes. Simple product sales (up to 10 items with Stripe checkout) are included on Studio Care and Premium Care at no extra cost. On Essential Care, setup is a one-time fee of £99–£149. For larger shops with a cart (11–50 products), we integrate Snipcart for a one-time £499 setup. For full product catalogues (51+ products), we build a custom storefront connected to Shopify for £799. In all cases, product changes are managed through your care plan. Platform subscriptions (Snipcart or Shopify) are paid by you directly, we do not mark them up.
Over-allowance changes are billed as a £49 5-change pack, regardless of which plan you are on. If you consistently need more than your plan allows, upgrading to the next tier is usually more cost-effective.
Yes. Upgrade anytime, it takes effect immediately with the difference pro-rated for the current billing cycle. Downgrade with 30 days’ notice, subject to a minimum 2-month period on your current plan.
Pellmark retains ownership of the website design, code, and underlying system. You receive a licence to use the website as part of your active plan. You own all content you supply (text, images, logos). If you take the optional code handover package, ownership of the code, copyright, and intellectual property transfers fully to your business.
If your current website does not reflect the quality of your business, fix that next.
Your next client will Google you before they call you. Make sure what they find matches the business you have built.
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